00 Product strategy advisory

Clarity in complex systems.

I help founders and operational software companies untangle product strategy, workflow systems, operational platforms, and AI-enabled business processes.

Book a 30-minute conversation No pitch. A working conversation.
01 The problem

When product, operations, data, and technology stop agreeing with each other, growth gets expensive, and transformation efforts stall.

See the assessment process
02 What I do
01

Shared Operational Truth Assessment

For organizations where teams, systems, and workflows no longer agree on how work actually moves through the business.

Current-state workflow mapping, system interaction analysis, bottleneck identification, and executive recommendations.

02

Strategic Direction Reset

For founder-led and growing organizations where priorities have become fragmented and execution is losing coherence.

Product strategy, prioritization frameworks, operating model design, and roadmap principles.

03

Platform Decision Sprint

For organizations evaluating major operational platforms, AI initiatives, or build-vs-buy decisions.

Requirements grounded in actual workflows, vendor evaluation, risk assessment, and executive recommendations.

03 Best fit

The work lands
hardest here.

  • Founder-led companies
  • Operational SaaS
  • Logistics & Transportation
  • Supply chain
  • Vertical SaaS
  • Marketplaces
  • Field Operations
  • Complex B2B workflows
  • AI Modernization Initiatives
04 Selected background

Two decades leading product inside operational platforms, logistics systems, marketplaces, and complex B2B software.

From startup environments to enterprise organizations, helping teams make better decisions about products, platforms, workflows, and operating models.

  • Director of Product The Pasha Group
  • VP Product Oncue
  • Head of Product Shop-Ware
  • CEO Tenka Labs
  • General Manager MakerShed
05 Contact

If this sounds like your situation, let's talk.